SHOW NOTES - Series 2

EPISODE 36 | Welcome to the Return Episode for Season 2!

Hey guys, Welcome back to The Air Conditioning Podcast and we kinda got busy with Summer and being overloaded (sound familiar?) or just lazy, either way this is the resurrection episode for 2021 and we're stoked you came back!! In this episode (36) Brad and I just shoot the shit about the start of the new year but also talk about under charging and remembering self worth as a trained and skilled, professional tradesperson. Wow that's deep. True though. Only a short episode but hope you enjoy it. Thanks champs and don't forget to get in touch with us to join us on the Show or make any suggestions of who you'd like to hear being interiewed. Just drop us an email here >> Contact Page And don't forget to show us the love by leaving a review. PS Did you know The Air Conditioning Podcast is now on YouTube? If not, check it out coz its a whole different kind of podcast. You can check it out here>> Aircon Podcast Cheers guys.

EPISODE 37 | Peter Darley | simPRO

G’day guys and Welcome to another Episode of The Air Conditioning Podcast. In Episode 37, we were very fortunate to have our first guest on the Show for 2021!

We were joined by Peter Darley, who is the Regional Director (Asia Pacific) for simPRO. In his role, Peter heads IoT for simPRO globally, and is also heading simPRO's expansion into Asia.

With a strong background in sales, marketing and operations in the field service sector, and extensive experience in the IoT space, Peter’s key focus in business management is exceeding customer goals and entering new markets.

Here is just a tad of what we chatted about:

Can you start by sharing what simPRO is and how it came about? (3:50)

What Trades does simPRO cater for? (3:30)

How long has simPRO been operating? (3:50)

Why are clients coming to you from other platforms? (4:30)

How difficult is it to switch from another CRM to your system? (5:00)

Can you share with our audience just some of the features of simPRO? (6:30)

What the heck is IoT? (7:40)

You have an inventory management system as part of simPRO, can you tell us more about that? (11:20)

simPRO is ganing plenty of momentum within the HVAC industry, why do you think that is? (12:30)

For anyone considering simPRO for their business, how do they go about it? (13:40)

Why would our listeners choose simPRO over other platforms? (14:20)

How can IoT help to improve revenue for business owners? (15:30)

How does simPRO help to automate processes in business? (18:20)

And that’s just a sniff…..

If you’d like to reach out to Peter and the team at simPRO you can get in touch at you can connect with Peter on LinkedIn here.

But until the next episode people…catcha!

Peter Darely - Regional Director Asia Pacific

EPISODE 38 | James Napier | Orange, NSW

What’s up people? In this episode of The Air Conditioning Podcast we chatted with James Napier, an A-Class Sparky from Orange NSW who is currently doing his 3rd year to become a fridgie. Yep, a proper dual trade.

Here’s some of what we chatted about….

Tell us more about yourself and where you’re at right now (5:45)

Have you done much in Refrigeration? (6:30)

What is your current position in the company you’re currently working with? (11.30)

Where would you like to be within your business? (12:15)

Can you tell us a bit more about where you live? (13:15)

Has the pandemic affected your business and how? (15:00)

Is it a competitive market where you live? (16:30)

Are you competing with retailers? (18:45)

Do you do much travelling to service your clients? (20:00)

Word of mouth and referrals would no doubt be important for you? (20:30)

What are you currently using as a CRM? (21:30)

Do you have four Seasons in Orange? (23:15)

Who are your biggest competitors? (24:00)

What’s the culture like where you are working? (25:30)

What brands are you working with? (26:00)

How do you currently handle warranty? (27:00)

How do you handle difficult clients? (29:45)

And that’s just a sniff….hope you enjoy the episode legends and if you want to get in touch with James, you can reach him at, but until the next episode dudes, ta-ta.

EPISODE 39 | Craig Stevens | Reece Group

Hey guys, In this episode we chatted with Craig Stevens, Marketing Specialist at The Reece Group. Reece support residential, commercial and infrastructure building trades across Australia, New Zealand, and the USA. Their success is built on the success of their customers who provide essential services every day..yes that means you! There was so much to cover, being the sizeable juggernaut that they are, but we crammed as much in as we could but could never fit it all into one episode but here is a bit of the topics covered: Can you share with our audience a bit of the history behind the business? (3:00) Can you tell us about the amalgamation with Actrol and Metalflex? (5:00) How long have you been working with the company? (6:00) How many sites do you have across the country? (7:35) How quickly did you see the company growth, was it a gradual expansion? (8:00) What HVAC products do you cater for? (9:00) What brands of units are you selling presently? (10:00) Do you sell only to trades or will you supply your products to anyone? (11:20) Can you tell us more about the maX app and who benefits from it? (12:00) If you are an account customer with one business unit, can you purchase from other business units (eg irrigation) on the same account? (12:50) How does your account discount structure work? Is it based on size of company, history, volume? (14:10) Can you tell us more about Flexitrack app? Is this a way of tracking refrigerant usage, bottle rental etc? (15:05) Why is Reece growing so quickly when compared with some of your competitors? (17:40) So what separates your business from your competitors? (18:55) How does someone start up an account with the Reece Group? (20:05) Has Reece aligned themselves with any particular tool brands? (21:00) We’d like to thank Craig for joining us on the show and to The Reece Group for helping us to make it happen. To get in touch with the guys and gals at Reece, you can visit or head into one of their stores and speak with one of their friendly staff. If you want to check out there current tool promotion you can go here. To check out some of their helpful apps you can visit: Flexitrak maX app But until the next episode…its goodnight from me and good night from him.

EPISODE 40 | Tim Hildebrand | Out of the Box Podcast

Hi all, In Episode 40 of The Air Conditioning Podcast, we chatted with Podcast Host and part time actor extraordinaire, Mr Tim Hildebrand from Out Of The Box Podcast.

This was a bit of a different episode though, coz we were the ones on the receiving end, being interviewed by Tim for one of his episodes but thought we would share it with you.

Based in Los Angeles, California, in his podcast, Tim interviews all sorts of techs and tradies from HVAC to Plumbing, as well as business experts with great tips and advice.

We hope you enjoy the episode and if you want to check out his episodes on YouTube you can visit here: Out of the Box Podcast

Out Of The Box Podcast is Sponsored by Service Box and you can check them out here:

EPISODE 41 | Robert Wolfe & Martin Howlett | The Trade Advisory Group

Hey people! In this episode of The Air Conditioning Podcast we sat down with Robert Wolfe and Martin Howlett from the Trade Advisory Group.

Identifying a gap in the market in providing experience based business assistance to business owners in the trade sector, The Trade Advisory Group are made up of advisors with decades of personal experience in owning and operating successful trade businesses, they are a trusted business partner that offer the right tools and advice when it comes to overcoming problems and providing clarity to understanding your business.

Here’s a bit of what we covered:

Can you tell us more about what it is you do and the services you offer? (4:00)

Can you tell us more about the business that you were currently operating before branching out to The Trad Advisory Group? (4:30)

Running any business during the midst of COVID was challenging enough, let alone selling one business and starting another. Can you tell us how you navigated through this difficult period? (5:45)

Does your business primarily focus on HVAC businesses or what other trades do you work with? (6:30)

Are you working with many clients who are still trying to navigate through the impacts of COVID? (9:00)

What are the common issues that present with businesses you work with? (10:30)

How do you approach new clients when it comes to identifying their problem areas? (12:15)

For anyone who is contemplating branching out from being employed to starting their own business, do you think it would be of benefit for them to speak with you first, prior to taking the initial leap? (13:40)

How important is marketing to a business? (16:45)

You introduce technology options to your clients to assist with their business, can you tell us more about that? (18:00)

How important is it to have a business plan in place? (20:45)

Why is Succession and Exit Planning important to a business (25:00)

What are KPI’s and why are they important to implement? (30:15)

And that’s just a taste of what to expect!

We’d like to thank Robert and Martin for joining us on the show today and if you’d like to reach out to the guys and their team, you can visit their website at

But until the next episode guys…..Catcha!

EPISODE 42 | Ben Bithell | Airefrig Australia

Howdy guys, in Episode 42 of The Air Conditioning Podcast we chatted with the SA State Manager of Airefrig Australia, Mr Ben Bithell.

Starting out from a WA based Garage in 1970, Airefrig Australia grew substantially in the first 12 months, and has continued that momentum. Airefrig Australia is a company that’s committed to being market leaders as a national wholesaler for the refrigeration and air conditioning industry.

We hope you enjoy the episode and as usual, here is a sticky beak….

Take us back to humble beginnings and how Airefrig started (2:50)

How many brunches do you have (3:50)

How do you service your customers on site? Do you deliver out? (5:15)

Do you have an online portal for your customers? (6:45)

Can you see the business heading more towards becoming an online business? (8:15)

Who is your target client? Do you cater from single self-employed through to large companies? (9:00)

You mentioned the Airbiz Solutions Portal for your trade account customers, can you tell us more about what this offers? (10:00)

Does it offer reporting for reclaim bottle tracking for the purpose of ARCtick auditing? (12:30)

Given that Airefrig expanded so quickly from a garage in WA to 11 locations Australia Wide, what would you say has attributed to the success of the business? (13:30)

When it comes to the HVAC side of the business, do you sell splits direct? (17:45)

Working with some of the biggest names in the industry, how does Airefrig select which brands they will work with and endorse? (18:30)

Can you tell us more about the range of tools you offer? (21:00)

Can you tell us more about the Ben Bithell story? How and where did you start out? (24:15)

And that’s just a sniff of what we coverd….

If you’d like to get in touch with the team at Airefrig Australia, you can check them out at

We hope you enjoy the episode once again guys and thanks for stopping by!

Have a good one.

EPISODE 43 | Craig Staley | HG Site Design

Howdy folks! In this episode of The Air Conditioning Podcast, we were joined by Craig Staley of HG Site Designs. Based in Omaha, Nebraska in good ol’ US of A, Craig and his team specialise in Small to Medium sized Businesses who are looking to scale their business without spending massive hours of their own time and dollars. Craig and his team consider themselves to be long term strategic partners to help you grow and improve your business.

There is so much to cover in the area of marketing, specifically, Google Ads, Google My Business, SEO and Reviews, and as usual we unfortunately ran well short of time but tried to cram as many gold nuggets in as we could in the time we had with him. We hope you find the episode helpful!

Here’s a tad of what we covered…..

Can you tell us more about your company and how you help businesses? (7:00)

Once you have a website, how do you drive traffic to it? (10:00)

Craig talks about Google My Business…what is it, why it’s important and where does it appear on Google? (10:30)

Why are Google Reviews important and is it better to have a high star rating with few reviews or lesser star rating with a larger volume of ratings? (12:30)

What’s the best way to acquire client Google Reviews? (15:35)

Is it ok to respond to Negative Reviews? (21:00)

Is it more important to have a Google My Business page than to have a website? And for anyone just starting out in business with a limited budget, what advice would you offer? (23:45)

For anyone who might already have an online presence and are looking to grow their business, what advice could you offer to assist with growth? (26:10)

Do you think it’s a good idea to outsource your marketing and social media or should we be doing it ourselves? (29:00)

And there was plenty more goodies in there….

We’d like to thank Craig for joining on the show and hope that you find it helpful with your marketing of your business.

If you’d like to reach out to Craig, you can find him at or as Craig mentioned he has some free work sheets and videos to help set up your Google My Business page at

Also, don’t forget to check out his podcast:

But until the next time guys…bye for now!